PHP and SEO Course


Do you want your company's website to be more visible on the web? Do you want to your website to appear before your competitors’ in the search engine results? First of all, you need a website which is attractive to your customers. But if you are not aware of search engines’ requirements, your website will be lost in cyberspace. When designing and creating a new website, it’s highly recommended to consider the aspects of search engine optimization (SEO). We offer a combined search engine optimization and programming course for beginners in PHP that will help you to make your website more dynamic, appealing, and, most important, more easily found!


Target Group:
This training course is aimed at web developers with a modest amount of programming experience, who want to learn to create websites with PHP and optimise their website for search engines.

Content:
SEO - Search Engine Optimisation HTML- and PHP
  • Fundamentals of Search Engines
  • "No man can serve two masters": The SEO Dilemma
  • History and Concepts of Search Engines
  • Anatomy of the WWW
  • HTML, CSS and Search Engine Optimisation
  • Architecture of Search Engines and Google
  • Webcrawler, Spider und Roboter
  • PageRank, Calculation and Importance
  • Link Structures
  • Optimal Internal Structure of a Website
  • Backlinks
  • Offpage and Onpage Optimisation
  • Ethical Search Engine Optimisation
  • Cloaking, Doorway-Pages and other bad practices which should be avoided
  • "Evil friends" or why "illegal" tricks don't pay off
  • "Pay Per Click" as an alternative and as a supplement to organic search engine optimisation (SEO).
  • Case Studies
  • History of PHP
  • The basics of HTML and CSS
  • Writing a basic PHP script
  • Variables, Expressions and Operators in PHP
  • Conditional Statements
  • Loops
  • Functions
  • Arrays
  • String Manipulation in PHP
  • File and Directory Access in PHP


Dates:
  • From Mon, 22nd Oct, 2018 until Fri, 26th Oct, 2018 (5 days)
  • From Mon, 25th Mar, 2019 until Fri, 29th Mar, 2019 (5 days)
  • From Mon, 1st Jul, 2019 until Fri, 5th Jul, 2019 (5 days)
  • From Mon, 21st Oct, 2019 until Fri, 25th Oct, 2019 (5 days)

Duration of the course:
5 days

The fees for this SEO course per day:

Toronto, Canada:
$524 per day (exclusive of HST)
Lake Constance, Hemmenhofen, Germany:
€369 per day (exclusive of VAT)
plus € 90 for full board and lodging in 4 star hotel
Berlin, Germany:
€401 per day (exclusive of VAT)
London, England:
£401 per day (exclusive of VAT)


Attention:
The price of this course includes participation in the seminar and board and lodging in a 4-star hotel located at Lake Constance.
The price comprises:
training material

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